Welcome to Audience 1st
The most practical training you can get is by and with the people you are trying to engage and persuade - your customers. Level up with a variety of buyer-led learning options, including self-paced online courses, cohort-based live online courses, and live face-to-face workshops.New Featured Learning Path
The CISO Value Distillery
A Hands-On Value-Amplification and Creation Learning Path
Course Milestones to Master Value Creation and Amplification for CISOs
STEP 1: Essentials
A 2-hour, self-paced course for anyone who wants a foundational understanding of the CISO role and how to better connect with them. This course is a pre-requisite for the Methodology Cohort Program.
STEP 2: Methodology
A hands-on, 6-week value amplification and creation cohort course for sales professionals who want a step-by-step, measurable approach to value creation as it's understood by cybersecurity professionals.
STEP 3: Your Value. Distilled.
A 2-4 day in-person workshop for GTM and product teams that want CISO-led assessment of their products and processes, plus improvement-driven feedback to lower CAC and scale more predictably.
By the end of this learning path, you'll have a core understanding of:
How to measure your maturity as a vendor using metrics that matter to your buyers
How to identify the right product capabilities and appropriate phases of the sales process that CISOs would value
How to gauge where a CISO is coming from—their operational style, context-specific responsibilities, and the maturity of their infosecurity program
How to use this new trove of information to find the best time, and the best way, to engage with the CISO, increasing conversion probability for the sales pipeline
How to deliver the right collateral and assistance as part of the pre-sales and post-sales process