Learn how to communicate and build authentic relationships with cybersecurity buyers so you can drive scalable, long-term revenue growth.
In this three-part live series, two cybersecurity sales professionals and two CISOs are coming together to have brutally honest conversations about how to best build relationship capital for sustained business growth.
Both parties will have the opportunity to probe into burning questions on their mind so they can gain value from one another.
Register to learn how to establish long-term, trusted advisor status that will last you throughout your career.
Join us live to get the opportunity to ask the panel any questions you may have.
RELATIONSHIP CAPITAL = FINANCIAL CAPITAL
When you join these sessions, you will take away how to:
Build Empathy & Like-ability
Understand cybersecurity buyers challenges & what will make you likable as a professional in the industry
Gain Listening Skills
Learn what it means to actively listen to your audience, what you should be listening for, and how to apply it
Start Executive Conversations
Learn how to initiate conversations with cybersecurity buyers, what resonates with them, and what upsets them.
Resonate with Buyers
Discover how to communicate in terms that are important to cybersecurity buyers and your customers
Establish Advisor Status
Learn ways you can demonstrate value to your customers to maintain a lasting and ROI-driven relationship
Create Loyal, Long-Term Partners
Explore ways to increase your potential annual recurring revenue (PARR) by keeping your customers as advocates and loyal partners
WHO'S OUR PANEL OF SPEAKERS?
Carlos
Guererro
Senior Compliance Executive at 360 Advanced, Inc.
Chris
Roberts
CISO at Boom Supersonic, Geek at Hillbilly Hit Squad
Dmitriy
Sokolovskiy
CISO at Avid, Principal CISO Advisor at Audience 1st
Erika
Eakins
Enterprise Account Executive at Aqua Security
Moderated by:
Dani Woolf
Founder & CEO at Audience 1st
WHAT'S ON THE AGENDA?
October 17, 2022 @ 12PM Eastern Time
HOW DO I START A CONVERSATION WITH A CISO?
Shady or unclear outreach techniques, lack of soft skills, buyer difficulty to separate the wheat from the chaff.
The more cybersecurity vendors and technologies are created, the less effective communication techniques are and the stronger the disconnection between buyer and seller becomes, making it harder for buyers to trust sellers and purchase new tech.
In this first session of the series, we will discuss how to hook conversations with the people that you care about.
October 24, 2022 @ 12PM Eastern Time
ONCE I'VE ESTABLISHED A RELATIONSHIP WITH A CISO, HOW DO I NOT F*** IT UP?
You’ve established the first connection with a CISO. How do you now build trusted advisor status with them?
The way you build trust can take you in different directions:
Down a destructive path of ruined reputation or up a rewarding road of unlimited relationships and referrals.
In this second session of the series, we will uncover how to keep and maintain a valuable bi-directional relationship with CISOs and build trusted advisor status with them.
October 31, 2022 @ 12PM Eastern Time
HOW DO I KEEP A CISO AS A LOYAL CUSTOMER?
It is inherent to have successful engagement pre and post-sale, but...
Many ghost their customers or pop up every quarter for renewals or expansions.
And the consequences of those actions are heavy.
In this third and last session of the series, we will uncover the methods to keeping CISOs as loyal customers, not just within your organization, but throughout your career.