How to Retain a Relationship with a CISO | Building Relationship Capital

You’ve established the first connection with a CISO.

How do you now build trusted advisor status with them?

The way you build trust can take you in different directions:

Down a destructive path of ruined reputation or up a rewarding road of unlimited relationships and referrals.

In this second session of the series, we will uncover how to keep and maintain a valuable bi-directional relationship with CISOs and build trusted advisor status with them.

What's in it for you?

• Understand cybersecurity buyers challenges & what will make you likable as a professional in the industry
• Learn what it means to actively listen to your audience, what you should be listening for, and how to apply it
• Learn how to initiate conversations with cybersecurity buyers, what resonates with them, and what upsets them

BONUS: Join us live to get the opportunity to ask the panel any questions you may have.

Thanks to our panelist:
Carlos Guerrero
Chris Roberts
Dmitriy Sokolovskiy
Erika Eakins

Whenever you're ready, there are 3 ways I can help you and your go-to-market team:

1. Conduct a one-to-one interview with an existing or ideal customer and extract the most useful insights and recommendations for action.

2. Run a focus group with our CISO Panel to validate an idea, trend, message, service or product.

3. Plan and facilitate a customer advisory board (CAB) with your key customers to drive loyalty for your company's brand.