Audience 1st is a modern customer research agency.
Audience research for cybersecurity companies.
Get the customer insights you need to connect with your buyers and fuel long-term, scalable business growth.
Pick a time. Get 30 minutes on the house.
"I leaped into this industry without realizing that marketing would be drastically different for Infosec. A month in, I was frazzled and afraid to take action. Audience 1st has helped me get my footing."
Head of Communications and Customer Success, Vonahi Security
"Talk to your customers," they said...
But what if your cybersecurity buyers are a bit of a black box?
You want to grow your cybersecurity firm the right way: with your customers' feedback as your north star. But getting access to customers is much more challenging than you thought it would be.
Your buyers are busy watching their backs 360°, 24/7, 365 days a year, too.
Last time you checked, CISOs and other infosecurity decision-makers aren’t exactly lining up to talk to you. They have time-sensitive, critical things to do—like protecting their organizations.
Get closest to your customers with guesswork
modern cybersecurity customer research programs
The best part is, you don’t have to do any of the heavy lifting.
Leave it to us to plan, facilitate, execute, distill, and deliver the data you need.
All customer research programs include executive briefings.
CISO Validation Panels
Validate an idea, trend, message, service or product with our CISO Validation Panel. Iterate using the post-research insights document we will provide you.Book a Chemistry Call
1:1 Customer Interviews
Understand your target audience attitudes and opinions by conducting a one-to-one interview with an existing or ideal customer over a Zoom call.Book a Chemistry Call
Facilitated Customer Advisory Boards
Enhance rapport, drive loyalty, and create strong advocates for your company's brand with your key customers by providing them a seat at the table.Book a Chemistry Call
The CISO Value Distillery
A Hands-On Heads-On Value-Amplification and Creation Workshop by Audience 1st
Join our personalized and comprehensive CISO-led training program to help your cybersecurity sales reps efficiently and effectively build relationships with buyers and make a bigger impact on the customer journey, one touchpoint at a time.
Now booking for 2023.Visit the Academy
Learn from real security executives
Get unfiltered and unbridled truth from C-suite security leaders—straight and unobstructed from the source.
Effectively communicate business value
Successfully translate product capabilities into business outcomes for your buyers better than before.
Successfully connect with buyers
Optimize conversation starters and improve connection rates by leading with curiosity and empathy.
"I can't recommend this enough to my fellow cyber marketers and sales execs. I've been doing this a long time and in my opinion nobody has ever uncovered the truth and provided practical nuggets the way Dani and her cyber practitioner friends do."
Senior Strategic Sales Director, Supply Wisdom
Why work with Audience 1st?
✓ Connect with your customers quicker
Better understand cybersecurity buyers so you can turn them into loyal customers and scale growth.
✓ Enhance your customers' experience
Improve the experience your buyers have with your product, services, marketing programs, campaigns, and outreach messages.
✓ Save time and money by cutting trivial tasks
Discover which methods, channels and messages actually resonate with your buyers so acquisition is more predictable.
✓ Stand out against your competition
Be the first to hear from your customers of anomalies or differences in the marketplace you can take advantage of to stand out from your competition.
✓ Efficiently and more predictably acquire and keep customers
Building relationship capital with your customers establishes trust and credibility which can last throughout your entire career.
✓ Empower and align your team
Gain confidence and peace of mind that your team is armed with true insight that informs the highest-impact strategies and tactics.
Not sure which customer research service best fits your needs?
Book a complimentary chemistry call and tell us about your unique set of challenges.
We can create a custom research package with your resources, objectives, and company size in mind.
(And yes, even if you’re struggling with internal stakeholder buy-in.)
Your cybersecurity company could be lightyears ahead of your competition
With buyer and customer research programs expressly designed for your needs.
Validate Your Marketing Messaging or Sales Outreach
Discover whether your messages resonate with your audience and what you can do to improve it.
Identify Pain Points and Challenges
Understand the bleeding-neck challenge and learn what keeps security practitioners up at night to help them find accurate solutions to their problems.
Understand Buyer Motivations and Goals
Learn what drives cybersecurity executives and practitioners to do what they do and the operational results they expect from purchasing security solutions.
Uncover the Buyers Journey
Discover the behind-the-scenes story at each phase of evaluation, resources cybersecurity buyers trust, and people who influence security practitioners during purchase.
Spot Anomalies and Market Trends
Gain a keen understanding of market conditions and trends, how that impacts buying decisions, and what you can do to leverage that against your competition.
Verify Internal Corporate Strategies
Train and align your front-line leadership team and make stronger business decisions with ongoing insights on topics critical to driving business growth for your organization.
Take better action today
With these most useful cybersecurity buyer insights curated for you.
63 CISO Buyer Insights Curated for Cybersecurity Marketers
I interviewed 6 CISOs. That’s nearly 5 hours of buyer insights. And I curated 63 insights just for you. You're welcome.
7 Outreach Tactics Cybersecurity Buyers Hate (+ The Alternative)
Get a sneak peak inside the inbox of a security professional. Flip the script on your worst marketing & sales messages.
2022 Black Hat USA Vendor Booth Analysis: Buzzword Edition
Discover the top used buzzwords at Black Hat USA, the most prominent colors used, booth messaging that could be improved, and why.
Listen to brutally honest conversations with cybersecurity buyers.
Discover the things they hate that vendors do and what you can do about it.
"Dani Woolf is rapidly becoming the single source of truth walking database on marketing do's and dont's in cybersecurity."
Chief Information Security Officer
Join Audience 1st Today
Join 800+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers.