 Better understand your cybersecurity buyers and turn them into loyal customers
We help early and growth stage cybersecurity startups generate demand and fuel long-term, scalable business growth with strategies and tactics backed by buyer insight.
"I leaped into this industry without realizing that marketing would be drastically different for Infosec. A month in, I was frazzled and afraid to take action. Audience 1st has helped me get my footing."
Mary Peale
Head of Communications and Customer Success, Vonahi Security
"Talk to your customers," they said...
But what if your cybersecurity buyers are a bit of a black box?
You want to grow your cybersecurity firm the right way: with your customers' feedback as your north star. But getting access to customers is much more challenging than you thought it would be.
Your buyers are busy watching their backs 360°, 24/7, 365 days a year, too.
Last time you checked, CISOs and other infosecurity decision-makers aren’t exactly lining up to talk to you. They have time-sensitive, critical things to do—like protecting their organizations.
Get closest to your customers with guesswork
demand strategies and tactics backed by buyer evidence.
The best part is, you don’t have to do any of the heavy lifting.
Leave it to us to plan, facilitate, execute, distill, and deliver the customer insights, strategies and action items you need.
CISO Validation Panels
Validate an idea, trend, message, service or product with our CISO Validation Panel. Iterate using the post-research insights document we will provide you.
Get Feedback from Active BuyersSponsored Podcasts with Buyers
Understand your target audience attitudes and opinions by conducting a one-to-one interview with an existing or ideal customer on Audience 1st Podcast.
Sponsor Audience 1st PodcastDemand Generation Consulting
Level up your demand generation strategy and execution with me to create more predictable, sustainable business growth with your target audience and accounts.
Work with Dani WoolfNot sure which service best fits your needs?
Book a complimentary chemistry call and tell us about your unique set of challenges.
We can create a custom package with your target audience, resources, objectives, and company size in mind.
(And yes, even if you’re struggling with internal stakeholder buy-in.)
The CISO Value Distillery
A Hands-On Heads-On Value-Amplification and Creation Workshop by Audience 1st
Join our personalized and comprehensive CISO-led training program to help your cybersecurity sales reps efficiently and effectively build relationships with buyers and make a bigger impact on the customer journey, one touchpoint at a time.
Visit the AcademyLearn from real security executives
Get unfiltered and unbridled truth from C-suite security leaders—straight and unobstructed from the source.
Effectively communicate business value
Successfully translate product capabilities into business outcomes for your buyers better than before.
Successfully connect with buyers
Optimize conversation starters and improve connection rates by leading with curiosity and empathy.
"I can't recommend this enough to my fellow cyber marketers and sales execs. I've been doing this a long time and in my opinion nobody has ever uncovered the truth and provided practical nuggets the way Dani and her cyber practitioner friends do."
Vicki Dean
Senior Strategic Sales Director, Supply Wisdom
Why work with Audience 1st?
âś“ Connect with your customers quicker
Better understand cybersecurity buyers so you can turn them into loyal customers and scale growth.
âś“ Enhance your customers' experience
Improve the experience your buyers have with your product, services, marketing programs, campaigns, and outreach messages.
âś“ Save time and money by cutting trivial tasks
Discover which methods, channels and messages actually resonate with your buyers so acquisition is more predictable.
âś“ Stand out against your competition
Be the first to hear from your customers of anomalies or differences in the marketplace you can take advantage of to stand out from your competition.
âś“ Efficiently and more predictably acquire and keep customers
Building relationship capital with your customers establishes trust and credibility which can last throughout your entire career.
âś“ Empower and align your team
Gain confidence and peace of mind that your team is armed with true insight that informs the highest-impact strategies and tactics.
Join Audience 1st Today
Join 1400+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers.