How To Turn a CISO Into a Loyal Advocate | Building Relationship Capital

Customer Advocacy and Loyalty.

Lots of people talk about how important it is.

Not many talk about how to actually successfully achieve it in the cybersecurity industry.

In this third (and last) session of the CISO + Sellers Mashup Series: Building Relationship Capital, we're going to uncover the methods to turn CISOs into loyal customers, not just within your organization, but throughout your entire career

Thanks to our panelist:
Carlos Guerrero
Chris Roberts
Dmitriy Sokolovskiy
Erika Eakins

Whenever you're ready, there are 3 ways I can help you and your go-to-market team:

1. Conduct a one-to-one interview with an existing or ideal customer and extract the most useful insights and recommendations for action.

2. Run a focus group with our CISO Panel to validate an idea, trend, message, service or product.

3. Plan and facilitate a customer advisory board (CAB) with your key customers to drive loyalty for your company's brand.