A hands-on, 6-week value amplification and creation cohort course for cybersecurity sales professionals who want to efficiently create and retain CISO relationship capital for long-term, predictable business growth.
By the end of this course, you'll have a core understanding of:
- How to measure your maturity as a vendor using metrics that matter to your buyers
- How to identify the right product capabilities and appropriate phases of the sales process that CISOs would value
- How to gauge where a CISO is coming from—their operational style, context-specific responsibilities, and the maturity of their infosecurity program
- How to use this new trove of information to find the best time, and the best way, to engage with the CISO, increasing conversion probability for the sales pipeline
- How to deliver the right collateral and assistance as part of the pre-sales and post-sales process