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About Audience 1st Podcast

Last updated: June 24, 2022

Audience 1st is a podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers.

It’s hosted by Dani Woolf, cybersecurity demand generation executive, and offers candid insight into the motivations, goals, challenges, and customer journey of cybersecurity buyers from their lens and perspective.

Each interview is a brutally honest account of the things busy security practitioners hate that vendors do and what marketers can do to earn the trust, loyalty and business of buyers. Listeners get access to practical information on how to build authentic relationships with their audience, listen to and talk with their buyers, and apply real customer insights to their strategies and tactics.

Though still in its infancy, since its launch in late March 2022, the podcast has already established a loyal audience of cybersecurity marketers with an impressive lineup of past guests.

Audience Profile

In late June 2022, Dani Woolf ran an analysis of her listener and subscriber base which revealed that the majority of Audience 1st podcast listeners and followers work in the cybersecurity industry in a marketing or sales function.

Reach - Listeners and Stats

Audience 1st Podcast is still in its infancy since its launch in late March 2022 but has already established a core audience of loyal fans. Since launch, listener, and subscription rates have grown steadily and are forecasted to grow exponentially in H2 2022 with the addition of more diversified content.

Audience 1st 3-month downloads
Audience 1st 3-month subscription rate

As of June 2022, Audience 1st Podcast has:

  • 320,000+ impressions

  • Over 2K+ downloads

  • Listeners in 51 different countries including the United States, Israel, United Kingdom, Canada, Spain, France, Singapore, Belgium, and more

  • 250+ targeted opt-in Audience 1st newsletter subscribers from up-and-coming and leading cybersecurity and tech companies

  • 58% average open rate for emails sent to opted-in subscribers

  • Social media following of 8300+ across LinkedIn and Twitter (+30% from the previous period)

  • 54% of podcast traffic and target opt-in subscriptions come from LinkedIn

Audience Demographics

Audience 1st listeners include cybersecurity marketing and sales professionals from some of the most up-and-coming and biggest cybersecurity vendors alike.

Function of subscribers:

  • 33% are C-Suite, VP, or Director-level

  • 35% are in a marketing function

  • 23% are in a sales function

  • 9% are in an engineering function

Size of organization:

  • 22% work in small businesses (1-50 employees)

  • 31% work in medium-sized businesses (50-1000 employees)

  • 15% work in enterprise organizations (1000+ employees)

Of the subscribers in a marketing function:

  • 21% have decision-making responsibility for the purchase of marketing tools or services

  • 14% influence purchases of marketing tools or services

  • 31% work in small businesses (1-50 employees)

  • 52% work in medium business (50-1000 employees)

  • 17% work in enterprise organizations (1000+ employees)

Download the full media kit for more audience demographics

Audience 1st Podcast Partnerships

Sponsored Content Keynote:

  • 1 keynote episode featuring a guest from your company

  • Each episode includes one 30-second pre-roll host-read ad

  • 1 sponsored guide and newsletter to our growing subscriber list

  • Each episode comes with 1 episode trailer, 2 video highlights, and 1 image carousel

Topical Mini-Series:

  • 2 keynote episodes featuring a guest from your company

  • 2 sponsored buyer research episodes with your target cybersecurity audience

  • Each episode includes one 30-second pre-roll host-read ad

  • 2 sponsored guides

  • 2 curated buyer insights lists

  • 4 sponsored newsletters to our growing subscriber list

  • Each episode comes with 1 episode trailer, 2 video highlights, and 1 image carousel

Season Takeover:

  • 2 keynote episodes featuring a guest from your company

  • 6 sponsored buyer research episodes with your target cybersecurity audience

  • Each episode includes one 30-second pre-roll host-read ad

  • 2 sponsored guides

  • 6 curated buyer insights lists

  • 8 sponsored newsletters to our growing subscriber list

  • Each episode comes with 1 episode trailer, 2 video highlights, and 1 image carousel

Contact Dani Woolf to discuss a partnership: [email protected]

Episode Promotion

Each episode is distributed and promoted in the following ways:

  • Distribution to all major podcast platforms including Apple, Spotify, Google, etc.

  • Detailed written security buyer insights summarizing and segmenting the entire buyer interview on Audience 1st website

  • In-depth content article or guide on keynote topic

  • Custom branded imagery in multiple video formats for social media

  • 3 animated and branded highlight clips (60-180 seconds) from the interview with subtitles

  • 1 image carousel with key takeaways from the interview

  • Episode posted to Dani Woolf’s LinkedIn and Twitter feeds

How It Works

It usually takes 1 hour to set up, record the interview, then ramp down. After the recording has finished, we need a high-resolution photo, a short bio, and any social links you would like to associate with your profile, to create the episode cover art and to promote the show.

Once we’ve received your photo, that’s it. Audience 1st production will handle the rest.

Audience 1st podcast is a video and audio podcast.

Interviews are recorded via a piece of software called Squadcast.

Once the recording time is confirmed, you will receive an email invite link to join the call at the time of the recording.

Dani will be on the line prior to help get everything set up and monitor the sound and video quality and kick off the interview.

Reviews and Testimonials

Listeners find Audience 1st useful, usable, and valuable. Check out written reviews from actual cybersecurity marketers and practitioners.

Here’s what those in marketing and sales are saying about the content series:

“Audience 1st by Dani Woolf is literally the first content series I've ever consumed that has made me hesitate sharing it because there's competition in my network. It's that damn good.” - Clark Barron, Demand Generation Manager at Nisos

"Truth be told, I leaped into this industry without realizing that marketing would be drastically different for InfoSec. A month in, I was frazzled and afraid to take action. Audience 1st podcast has helped me get my footing." - Mary Peale, Head of Communications and Customer Success at Vonahi Security

“Thanks for continuing to do this. It’s honestly one of my favorite podcasts right now.” - Elliot Volkman, Director of Brand, Connect, and Community at Drata

“Brilliant information for everyone. In fact, have it in front of your computer in a sticky note.” - Enrique Kalb, VIce President of Global Sales at Secure Ninja Cybersecurity Training and Services

“I looooove your site Dani Woolf🤘🏼 I love the alternative sections even more. It’s always nice to offer the “do this” instead of just shutting it all down and leaving people wondering. What a way to reeducate the industry!” - Amber DeVilbiss, Strategic Security Advisor and Sales Engineer at GuidePoint Security

Here’s what security practitioners are saying about the content series:

“Dani Woolf is rapidly becoming the single source of truth walking database on marketing do's/don't's in cyber.” - Allan Alford, CISO and CTO at TrustMAPP

“This is very, very accurate. You did better here than any CISO report I have seen, very useful.” - Zlatko Hristov, Information Security at ThreatDefence

"Audience 1st Podcast is the ultimate litmus test between fluff and reality.” - Michael Stephen Ruiz, Managing Director/Principal Cybersecurity Consultant, BoldMarc

“LONG may this continue to be at the top of everyone's reading list in marketing and sales in infosec.” - Chris Roberts, CISO at Boom Supersonic

Contact

Questions? Comments? Looking for more information? Want to feature or sponsor Audience 1st? Awesome! Just let me know by emailing me at [email protected].

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